“You can’t out-market or out-spend what they say about you. The relationship between whatever is authentic about a product, or service, or brand, or company, and the role of design in marketing is to essentially make sure it’s in balance.”
Curt Schreiber has always been bullish about Chicago—and that optimism permeates his story of growth from ambitious young designer to senior partner and client engagement lead at VSA Partners, one of the biggest branding and design firms in town. Get the full(er) story in This Is Chicago, a snapshot of the city’s creative community curated and published by AIGA Chicago.
Grab a copy at the book release party on June 18, or pre-order one right here.