To unite, educate and advance the Chicago design community.

1: Unite
Fostering dialogue and cultivating relationships
Creating shared experiences and opportunities for collaborative engagement
Bridging the gaps between levels of experience and expertise

2: Educate
Providing creative, strategic and professional guidance
Producing and distributing original content
Offering instruction, critique and mentorship in distinctively supportive environments

3: Advance
Delivering opportunities for professional growth
Taking a leadership position on design both nationally and internationally
Expanding the reach and role of design in business and society

4: Chicago Design Community
Practitioners and students of design and related creative fields
Friends, fans and patrons of design and the visual arts
Clients, partners, sponsors and representatives of the broader Chicago business ecosystem