Studio Night: 88 Brand Partners
Written by Stephanie Plenner
When studios open their doors with welcoming arms and a pyramid of PBR, you know it’s going to be a good night. By 6:30pm, 88 Brand Partners was already thumping with classic rock and designers looking to mingle behind the timber loft curtain. There’s an entrepreneurial buzz vibrating Chicago as the city expands its startup mentality, and even though this company has been around since 1988, their recent rebranding lent itself to blending in with this zeitgeist. Since their specialty is branding, they know the importance of evolving in order to keep momentum. And based on the energy in the room, it’s safe to say this studio doesn’t look like it’s going to slow down anytime soon.
Stephanie Plenner is a Chicago-bred designer and writer. She works at the School of the Art Institute as Assistant Director of Instructional Design & Administration for Instructional Fabricaiton. Her side projects range from non-ficiton writing to performance and installation.