Life By Design: Design by Objectives

In a series of three table talks, Joseph Michael Essex will share his thoughts, experiences and stories about his 50+ years in design from Mr. Rogers Neighborhood, to Oprah Winfrey, to the Design of Everything.

Joseph came to Chicago, from public television in Pittsburgh, in 1973 to work for one of our most iconic design offices, Unimark International. He went on to work at the Center for Communication Planning and the Center for Advanced Research in Design (CARD), subsidiaries of Container Corporation of America.

In 1976 he started the design department in the Chicago office of Burson-Marsteller, one of the world’s largest public relations firms. Over the next 10 years he became the Senior Vice President, Director of Visual Communication Planning for the Offices in the Americas and Corporate Design Director Worldwide.

With his wife and design partner Nancy Denney Essex, they started Essex Two International in 1989, focusing on brand and naming related initiatives.

Visit for more background.


The third in the series of three, "Design by Objectives." Historically, design was about producing a product. From a contemporary perspective design is now about producing a process from which products are produced. While, the popular phrase “Design Thinking” is a beginning, the actual experience is more akin to the “Scientific Method” for acquiring knowledge, development in the 17th century. In the future, design as a process, may expand to engage individuals, communities, even countries in producing solutions to seemingly unsolvable problems.


Cost + Schedule

$10 per event

6:30pm — Doors Open

6:45pm — Talk begins


Twitter Hashtags & Handles



Code of Conduct

By registering to attend this event, you agree to abide by AIGA Chicago Code of Conduct. The Code of Conduct may be found here.

When & Where
Fri, Jul 7, 2023 6:30 PM - 8:30 PM CDT
22 West Washington Street
Chicago, IL 60602