Life By Design: Design by Objectives

In a series of three table talks, Joseph Michael Essex will share his thoughts, experiences and stories about his 50+ years in design from Mr. Rogers Neighborhood, to Oprah Winfrey, to the Design of Everything.

Joseph came to Chicago, from public television in Pittsburgh, in 1973 to work for one of our most iconic design offices, Unimark International. He went on to work at the Center for Communication Planning and the Center for Advanced Research in Design (CARD), subsidiaries of Container Corporation of America.

In 1976 he started the design department in the Chicago office of Burson-Marsteller, one of the world’s largest public relations firms. Over the next 10 years he became the Senior Vice President, Director of Visual Communication Planning for the Offices in the Americas and Corporate Design Director Worldwide.

With his wife and design partner Nancy Denney Essex, they started Essex Two International in 1989, focusing on brand and naming related initiatives.

Visit for more background.


The third in the series of three, "Design by Objectives" attempts to identify the ways and means for clients to appreciate Design as a catalyst for achieving desired outcomes. By carefully articulating and affirming those desired outcomes collaboratively, senior client management will become vested in the application and long-term success of the proposed Design solutions.

Successful Design initiatives are the result of well reasoned content, prepared to connect with our client’s audience who will in turn come to recognize benefits from the exchange. As a result the designer becomes a partner, with their client, rather than an outside resource.

Joseph will present stories demonstrating how DoB works. He will share his 50+ years of experience, working with clients as large as some countries and as small as sole proprietors. Part of the presentation will be an opportunity for audience participation.


Cost + Schedule

$10 per event

6:30pm — Doors Open

6:45pm — Talk begins


Twitter Hashtags & Handles



Code of Conduct

By registering to attend this event, you agree to abide by AIGA Chicago Code of Conduct. The Code of Conduct may be found here.

When & Where
Fri, Jul 7, 2023 6:30 PM - 8:30 PM CDT
22 West Washington Street
Chicago, IL 60602