Design & Thinking is a documentary exploring the design thinking movement, and its relevance to problem solving across business, culture and society. Directed by Mu-Ming Tsai and Pei-Yun Lai, the film was funded through Kickstarter in 2011
6:00–6:30p Registration & Reception
6:30–8:00p Film Screening
Students & Columbia Faculty Free
Design & Thinking
"Design Thinking" has been a buzzword in business, design and innovation for the past few years. This Kickstarter-funded documentary features designers, businessmen, and social change-makers discussing this ever-changing school of thought. Among them: laptop inventor and IDEO cofounder Bill Moggridge; Smart Design cofounder Dan Formosa; AIGA CEO Ric Grefe; and Mission Bicycle Company founders Zachary Rosen and Matthew Cheney. The film explores "the impact design thinking has on the world."
How do we fully engage organizations to think about the changing landscape of business, culture and society? What is design thinking? How is it applied in business models? How are people changing the world with their own creative minds? It is a call to the conventional minds to change and collaborate.
Rather than focusing on the beauty of design, the film aims to bring forward the ambiguity, conflicts, and the messy process of how not just designers, but also creative people, think and do things. Change-making organizations like Code for America, Coca-Cola, andMetropolis magazine provide real-world examples of how design thinking has helped shape their companies. Trying to ask the right questions, they all seem to agree, is more important than providing firm answers, as is expressed in this documentary.