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Design is always changing. It continually transforms how we engage with each other and our world in new and exciting ways. New processes, strategies and technologies are invented. Historical precedents are reevaluated and critiqued. Innovative storytelling and narrative techniques are formed.
Design Thinking is a biannual lecture series devoted to those who are driving this constant process of change. It features design leaders, educators, curators, and authors who are actively reshaping the creative process, directing currents in contemporary culture, and redefining the meaning of design.
This year’s speakers, Rob Giampietro and Julia Hoffmann, are rising figures in the international design community. Their work spans a range of media, from print and interactive to exhibition and experience—-and their contributions extend into education, writing, editing and curating. Both are offering a unique perspective on design and its future.
About Julia Hoffmann
Julia Hoffmann is the Creative Director of Advertising and Graphic Design at The Museum of Modern Art in New York where she oversees brand identity and design for exhibition graphics, advertising, signage, and collateral projects for all of MoMA's exhibitions and programs. She leads a creative team to develop design solutions that enhance MoMA's brand in New York City and around the world.
Previously Julia was an interactive art director at the Colorado-based advertising agency Crispin Porter + Bogusky, where she worked for clients such as Burger King, Microsoft, and Volkswagen. She started her career working for Stephen Doyle and later for Paula Scher at Pentagram in New York, where she designed identities and branding systems, packaging, and publication design for clients including the Public Theater, TIME magazine and The Metropolitan Opera in New York. She was the lead designer on the award-winning bestseller The Daily Show with Jon Stewart Presents America (the Book): A Citizen’s Guide to Democracy Inaction.
Born in Frankfurt, Germany, Julia earned her BFA from New York’s School of Visual Arts, where she now teaches.
Student Member $5
AIGA Chicago thanks event chairs and chapter members, Jonathan McGlothin and Vida Sacic, for planning our 2012 Design Thinking Series.
This event is sponsored by:
Harrington College of Design
This event is SOLD OUT!