Design Thinking II: Natasha Jen

Design is a Work in Process
Design Thinking is AIGA Chicago's biannual lecture series devoted to those defining and driving it. It features design leaders, educators, curators and authors who are actively reshaping the creative process, directing currents in contemporary culture and evolving the meaning of design.

About Natasha Jen
Natasha Jen was born in Taipei, Taiwan in 1976. She studied graphic design at the School of Visual Arts where she received her BFA with Honors in 2002. Prior to establishing her own studio Njenworks in 2010, Jen worked at Base Design, 2x4, and Stone Yamashita Partners as senior designer and art/creative director. She joined Pentagram as partner in 2012.

Jen's work is not bound by the constraints of various media, but developed through contextual exploration. She draws on references from a diverse range of cultural, historical, aesthetic, and technological sources, creating a unique and precise body of work encompassing brand identities, environmental design, multi-scale exhibitions, signage systems, print, motion and interactive graphics.

Her clients have included Ralph Lauren, Kate Spade, Chanel, Nike, Harvard Art Museums, MIT Architecture, Storefront for Art & Architecture, Guggenheim Museum / Foundation, OMA, and Vitra, among many others.

She has earned a variety of awards and appeared in a number of publications, including Print Magazine, Creative Review, Metropolis, Flaunt Magazine, China Art and Design, Soda Magazine, Rosebud. She was one of the winners of Art Directors Club Young Guns 4 which she also served as a judge in 2007 and 2011. She has been a guest critic at Yale University School of Art, Rhode Island School of Design, and Maryland Institute College of Art. In Fall 2013, she will join the faculty at the School of Visual Arts.

She was featured in Dwell Magazine’s “Women of Influence” for the August 2012 issue, as well as Graphic Design USA’s “People to Watch” list in 2013.

AIGA Chicago thanks event chairs and chapter members, Jonathan McGlothin and Vida Sacic, for planning our 2013 Design Thinking Series.

This event is sponsored by:








When & Where
Tue, Nov 30, -0001