What To Expect

Part 1 | It’s All Part of the Process

Let's look under the hood of a Sarofsky title sequence and see how the sausage is made. We'll show you our entire process from brainstorming to storyboarding, look development to end-stage client tweaks. We'll talk through the rewarding, challenging, and "who knew?" aspects of any title sequence.

Part 2 | Thinking Practically

In a world where endless digital possibilities are at our fingertips, an argument can be made for sometimes working "in-camera" to make your work stand out. Let's put down our wacom pens and blue light filtering lenses and explore how magic can happen off the computer. This presentation will walk through Sarofsky's process of capturing ideas in-camera through title sequences like WeCrashed, Werewolf by Night, and Goosebumps. We'll talk through the journey of trial and (a lot of) errors that are practical effects.

Speakers

Cat McCarthy

Design Lead, Sarosky

Cat has been in the design industry for 10+ years, beginning her career as a print designer in Washington, DC. In her early graphic design days, Cat always felt confined by the print format and was always looking for ways to add motion to her designs (turning conference programs into flipbooks, and always finding excuses to animate her clients’ logos).

After deciding to jump headfirst into motion design, Cat received her master’s degree in Motion Media Design from Savannah College of Art and Design and began working for Sarofsky in 2020. Since then, Cat has led teams for Sarofsky main titles, online video campaigns, and broadcast commercials. Some of her most recent projects include Goosebumps Season 1 and 2 main titles, DirecTV broadcast spots, and ad campaigns for Mountain House and Lubriderm.

Even though Cat shifted her focus from graphic design to motion design, she still sees every project through the lens of a graphic designer. These design sensibilities are at the core of Cat's work.


Erin Sarofsky

Owner/ECD of Sarofsky and Creator of “Meet the Skrimps"

Erin Sarofsky is the internationally heralded creative visionary regularly chosen by brand and entertainment titans to lead their most artful storytelling projects.

In 2009, Erin Sarofsky launched Sarofsky Corp. in Chicago’s booming West Loop, and the rest, as they say, is history. Recognized internationally for brilliant creative that is limited only by the imagination, the firm has forged long standing relationships with leaders of the advertising and entertainment industries.

They have been recognized internationally for the brilliant design forward work they produce across the media landscape, but are of course, most well known for creating gorgeous, innovative main title sequences for blockbuster movies and television series, including “Peacemaker,” “The Staircase”, “Captain America: The Winter Soldier,” “We Were the Lucky Ones,” and “Guardians of the Galaxy (... including, volume 2, the recent xmas special and coming may 5th, Volume 3)” and, of course, “Community.”

Erin's recent career highlights also include being interviewed by Lee Cowan for CBS Sunday Morning; breaking new ground with Hulu, Warner Brothers and AppleTV+ to create main titles for their popular new original series; winning Animation Effects Award Festival Gold and ArtoftheTitle.com "Top 10" honors; an in-depth feature story in the illustrious international Communication Arts Magazine, an Emmy Nomination, and a Cannes Lion.

About Sarofsky

Established in 2009, Sarofsky is an end-to-end cross-media creative studio, specializing in creating high-end premium storytelling content for brands and the entertainment industry. Our artists, producers, and creative technologists use design, creative writing, animation, visual effects, computer graphics, editorial, and live action to collaborate with clients from concept to delivery, producing work that is visceral, innovative, diverse, and effective.

Handles, Links and Hashtags

@aigachicago
@sarofsky_design
@catmcca_designs

chicago.aiga.org
sarofsky.com

#artofthetitle
#aigachicago
#designdiscourse

Code of Conduct

By registering to attend this event, you agree to abide by AIGA Chicago Code of Conduct. The Code of Conduct may be found here. https://www.aiga.org/code-of-conduct