Well-Designed: How to Use Empathy to Create Products People Love
Jon Kolko

IIT Institute of Design
Wednesday, April 8, 6-8p

Most companies treat product management as either a marketing or an engineering activity. However, modern start-ups have proven that industry disruption is possible not just by focusing on adding features or improving sales but instead by focusing on providing deep, meaningful engagement. Design leverages a certain way of thinking in order to infer solutions to those problems that will have meaningful emotional appeal and a strong market fit. Jon Kolko will share how to apply this process to your work in four steps.

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