Techniques Beyond Tactics

Think Bigger, Work Smarter
When you think about your marketing goals and outreach to support those objectives, are you stringing together tactics or solving a broader problem? Don’t just create a new piece of marketing collateral. Don’t just do SEO because it came up in a meeting. Yes, these are part of the plan, but without a broader strategy, you are just piecing together tactics and growing your “to-do” list. You’ve heard the phrase work smarter, not harder? It’s not a cliché. It’s a strategy that frees up time, generates results, and saves money.

Among the benefits (and yummy lunch) join us to:

-Ensure that your daily marketing activities achieve your goals
-Learn Techniques You Can Employ to minimize revisions and constant meetings about tactics
-See examples of companies/brands employing this Strategy

Meet Nancy Goldstein
Nancy Goldstein is the Director of Strategy and Insights at The Connell Group, a Market Research and Brand Strategy consultancy in Chicago’s West Loop. Nancy has 25 years of experience growing businesses of all shapes and sizes. Her specialties include: brand strategy, value propositions and positioning, brand communications, new product commercialization, and business model development.

Prior to The Connell Group, Nancy was the Founder and Chief Strategist of Compass(x) Strategy, a brand strategy firm with a mission to make business a force for good. Nancy honed her business building and marketing skills running some of the world’s most iconic brands. including CorningWare, and various brands at Pillsbury and General Mills.

When & Where
Wed, Sep 13, 2017 11:45 AM - 1:30 PM
213 W. Institute Pl. Suite 200