More than just logos and colors, sacred brand expressions fundamentally make a brand what it is. Defining and growing these valuable creative assets requires more than discipline. It takes imagination. Whether you’re working with a blank canvas or the most recognized brands in the world, designers must understand how to unlock the power of brand assets across mediums.

Valerie Aurilio, Executive Creative Director, Landor Chicago
From intern to Executive Creative Director, Valerie has been building brands at Landor for 15 years. Partnering with some of the biggest consumer brands in the world, to create design that resonates with people in their everyday lives. In fact, you’ve probably held one her designs in your hand within the last 24 hours. Be it a beauty product or a beverage. Collaborating with creatives around Landor’s global network, Valerie turns her passion for big ideas into experiences that matter—across disciplines, categories and hemispheres. Valerie attended the University of Cincinnati, School of Design, Architecture, Art, & Planning

About Landor: We design for the future—in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. landor.com