The Future is Friday featuring Christine Mau

Christine Mau, VP Brand Strategy at Medline Industries

Named one of Ad Age’s “Women to Watch,” Christine Mau has been a driving force in furthering both the role and value of design in corporations and culture. As a brand strategist and global creative director, advocate and educator, Christine has built a career leveraging the power and purpose of brands with organizations, agencies and institutions all over the world.

Christine is a firm believer in chasing big dreams. From the beginning, she’s created her own zig-zag path and in that journey, mastered the art of career transformations.  She began learning about corporate identity and showroom design early in her career for the internationally recognized contract furniture giant KI, to then becoming an award winning children’s book and notecard illustrator. Her passion for print and pattern led to global work for the Kleenex brand, which grew to include trend forecasting, packaging design, branding, portfolio architecture, innovation, integrated marketing, and branding strategy. A mastery of design thinking opened doors to an expat assignment in London where she helped drive a cultural transformation for Kimberly-Clark in Europe, the Middle East and Africa. Today she leads a team of talented brand and content strategists, creative directors, writers and designers as the VP Brand Strategy at Medline.

Her team’s design and branding work have been recognized with industry awards including Diamond Pentawards, REGGIE, Effie, AIGA, I.D., Print and The DieLine Awards, among others. Personally, she has been honored with the prestigious AIGA Fellow award, named one of the 21 Leaders of the 21st Century by Women’s e-News and one of the top Brand Innovators of the year by Brand Packaging Magazine. Christine was invited to teach at the Masters in Branding Program at The School of Visual Arts in New York City where she co-created the program’s professional mentor program. She has guest lectured on Design Thinking for Northwestern’s Kellogg MBA program and enjoys being part of the branding community as a frequent keynote speaker and juror at conferences and competitions worldwide.

Alisa Wolfson, EVP Head of Design at Leo Burnett, Chicago

As a leader in the agency’s U.S. design practice, Alisa oversees brand extension and campaign visual identity for Samsung, Kelloggs, P&G and many of the agency’s cultural and socially conscious clients.

Her career at Burnett began in 2009, when she founded the Department of Design—a group that she has grown from a team of four to eighteen designers. She is an advocate for collaboration and design excellence within the agency and community, championing design thinking as a method for transforming products, services, processes and strategy.

Her work has been recognized by notable industry awards, including the inaugural D&AD White Pencil, Best in Show at the One Show Design, and the first-ever Gold Pencil awarded to Design for the Greater Good. She has been named one of 30 “Women to Watch” by Ad Age Magazine.

Alisa is an active part of the Chicago design and cultural scene. She is the President Emeritus of the AIGA Chicago and the Design Director at Lampo, a nonprofit organization that presents experimental sound art. Alisa is also a mentor, volunteer and mom.

Agenda

8 AM — Mix, mingle, and drink coffee

8:30 AM — Presentation

Ticket Pricing

$5 Student AIGA Members

$5 AIGA Members

$10 Non-Members

Code of Conduct

By registering to attend this event, you agree to abide by AIGA Chicago Code of Conduct. The Code of Conduct may be found here.

https://www.aiga.org/code-of-conduct

Twitter Hashtags & Handles

@AIGAChicago

@lbdod

@medlineinc

Special thanks to Jen Serafini and Kelly Knaga for planning this event series, and to Austin White of Leo Burnett for the artwork and hosting this event series.

When & Where
Fri, Mar 13, 2020 8:00 AM - 9:30 AM
Leo Burnett
35 West Wacker Drive
Chicago, IL 60601
Member Non-member
Currently Registered
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