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Northern Trust. Keeping a Brand Fresh, Relevant and True

When
Tue, Mar 7, 2017 5:30 PM - 8:00 PM
Where
VSA Partners
600 W. Chicago Avenue, Suite 250
Chicago, IL 60654

As Northern Trust marks its 125th anniversary, Arthur Heurtley’s heartfelt prediction has never rung truer. The small financial concern that Byron Smith launched in Room B of Chicago’s Rookery building on August 12, 1889, is not only “doing business long after” its founding, but today is among the most far-reaching financial enterprises in the world.

Today the company has more than 20 international locations and 16,500 employees globally. They serve some of the world’s most sophisticated clients – from sovereign wealth funds and the wealthiest individuals and families, to the most successful hedge funds and corporate brands. For more than a century, Northern Trust has worked hard building their legacy of outstanding service, expertise and integrity.

Join us as K. Kelly Mannard, from Northern Trust, tells us the “why” and the “how” of this evolution involving research, strategy, negotiation, tactics, and a bit of elbow grease. Hear about the challenge of paying homage to the organization’s venerable history and inclusive culture, yet adapt to the current environment of marketing and communication competition. See some of the visual milestones and measured results which mark this thoughtful and brilliant work.
Agenda
5:30-6:15 Check-in and networking
6:15-7:00 Presentation
7:00-7:30 Q & A
7:30-8:00 Networking

Tickets
IABC Member $35.00
Nonmember $50.00
Student with valid id $5.00

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