Driving traffic is hard work. And it’s wasted work if your website doesn’t convert your visitors into leads and customers.

We all want lot’s of website traffic right? The easy answer is yes – but what if that traffic does not convert into new customers?

So why do visitors take action? What makes them stay, read, believe and click? This presentation is a breakdown of the major conversion factors in terms you haven’t heard before.

Insight and Action
Andy Crestodina of Orbit Media has helped plan more than 1,000 websites over the last sixteen years. For the first time, he will show the process for conversion optimization through content.

– Why most websites fail today, according to twelve years of research
– How and where to use the two kinds of evidence
– How to create a conversion map that guides visitors thoughts and action